The Nokia N 95 (TV Commercial) "There's A thing in my pocket, but its NOT ONE thing, its many..."

Simplicity.

Perhaps the most undervalued concept in advertising, till date is - simplicity.
Or perhaps that is precisely the reason why simplicity catches our attention, because it is quite a rarity. 

I don't know why simplicity appeals - but it certainly does, may be not to all, but some yes.

A not-so -recent ad that really had me caught my attention was the Nokia N-95 commercial. Yes, smart phones are nothing new, yes mostly people who own them DO NOT use even a fraction of applications they come bundled with and yes simplicity is perhaps the last thing one associates with them. Perhaps thats why the ad is more appealing.

I believe the ad is really captivating, with an array of varied but beautiful shots of people offering 'a thing in my pocket', to the camera and all linked together with a pleasing background score and a patient voice over.

Its a relief from the generally in-your-face ads about phones boasting of a 6 mp camera or ability to store the zillion songs. Instead - its more symbolical. There are no gorgeous women to be oggled at, no picturesque locales and definitely no boom-box music. All in all, it does best what an ad is supposed to do. It makes you sit through it- makes you want to see it and hear what they say - and all the while telling you about the product..! You perhaps might not agree with me.. well but you may still want to see it first...

(Video courtesy: www.youtube.com)


Theres a thing in my pocket, but its not one thing, its many.
Its the same as other things, but exactly like notting else.
It has an eye and ears, it shares what billions hear and see.
Its not a livng thing, but if you feed it, it will grow
It can rally the masses, it can silence the crowds.
It can speak a thousand words, but it has no voice.
It can find you the places, so you can get lost.
It can let others feel, what you've been touched by.
Theres a thing in my pocket, but its not one thing, its many.

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