Logorama

(image: http://walyou.com/futuristic-brand-computer-keyboard-design/)

We live brands.

Debate as much you want, but this is the truth. And no, the post is in no convoluted way deriving from statistics establishing an obscure number of brands we inadvertently use as part of our urban living, every single day. Neither is this an attempt to give you a peek into the Hermes, LVMH powered super luxe life, a-la Vir Sanghvi. The brands, I here refer to, are the plethora that have an omnious presence and recognition, across economies and geographies.

While I extend my 'full-spirited' and 'absolute' support to Naomi Klein for most part of her No Logo campaign, I cannot refute the fact that I love advertising. Perhaps a few decades down the line, they shall refer to this ideological irony as the "Kaka Paradox". Simplified obfuscation ;)

What prompted this advertising-brands-movies rigmarole on a peaceful saturday morning, you ask. The answer lies in this piece here.

Titled Logorama, this short movie (16 minutes) takes the concept of movies based around a brand, like say BMW Movies, a step further - giving you a movie about brands. Thanks, in no small measure, to a constant diet of american sitcoms and Hollywood, these essentially american brands could cut the recognition ice with people from Atlanta to Delhi, alike.

In itself, the global recognition of these essentially american brands/logos is like a lab demonstration of a flattening world, or a classic case study of the american cultural imperialism; whichever side of the coin you chose to look at.

Sub-texts aside, I liked this movie and loved the execution, right to the very end with I don't want to set the world on fire by the Ink Spots playing through credits.

Enjoy your break.

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Love,

Review Kaka